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For most people around the world a logo of such immediately connect their minds to the business in question, without the need to see its name. So having a good logo is extremely important to your business and to the branding of your company’s name, but it is also important to help attract new customers.
A logo is intended to be the “face” of a company: It represents a unique identity of a business, and through colours and fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand.
Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colours and design choices in all other business marketing materials.
Johannesburg based Graphic Agency Mash Up Creative – Custom Logo Design